007…OR DOUBLE OH SAMELY?

JAMES BOND. ACTORS ASPIRE TO BECOME THE HERO, MEN DREAM OF BEING GOLDEN BOY AND BATTLING WITH THE NEMESIS. THERE ARE 26 PRODUCTIONS TO DATE, ALL DESPERATE TO HAVE A DIFFERENT TAKE OF FLEMING’S INFAMOUS SPY NOVELS. THE NAME’S BOND … BUT HAVE WE GOT BORED?

He is charming, devoted to saving Queen and country, and at times incredibly arrogant. The franchise is sickeningly British, but it champions all other productions with its staple features: M’s meticulous authority, Q’s technological quips and the archenemy’s strive to overcome the world. And that’s the problem. Upon asking colleagues and friends to go see the latest instalment of Bond, most shrugged and said: “Why bother? A bad guy kills people, there’s a fight scene; he loses.”

I have to admit, there does seem to be a ritual, even with the Bond girl. The first appearance the woman is from the nemesis, Bond seduces her for the night and then she gets murdered. Then comes in the main Bond girl, they fall in love and she aids him in the adventure.

It shamelessly endorses in that English superior of ‘we always win’, but I suppose that’s why it’s so popular. In alight to the latest release, Spectre seized the world with its sizzling hot CGI effects, in locations spanning from Austria, Mexico and Morocco. Not to mention it stands as now stands as one of the most expensive films ever made, costing a whopping $245 million.

It cannot be disputed that the sex appeal of the films is ground-breaking…the glamour of the Bond girl, the seductive sports car and the assortment of dazzling designers. However the sponsorship from brands from the recent films has become somewhat brazen.

Vesper Lynd: You know… former SAS types with easy smiles and expensive watches.
[Glances at his wrist] Rolex?
James Bond: Omega.
Vesper Lynd: Beautiful.
[Casino Royale 2006]

Indeed, the recent productions couldn’t have been made without the financial support of such, and of course Bond needs his expensive assets to ooze the intelligence lifestyle. But can’t we keep the advertisements a little more subtle, and focus the attention on his notorious gadget seen in the earlier films? I only remember seeing one device in Spectre, and I was a little disheartened. However pointless and odd, the gadgets really alluded the spy notion. This ‘spy notion’ has deemed to be lost to a jacked-up action man. Nevertheless Craig is undeniably now the figurehead for women’s sexual fantasises and men’s masculine aspirations. One thing that can be salvaged from the franchise is that roar from the Aston Martin…and that hot seat, it just purrs finesse.

The role of the icon still intrigues me. Sean Connery put his stamp on the figure and teased out the charm. Roger Moore, forgive me, brought a slightly slimy feel, yet he bashed out many Bond films in the 70s. Timothy Dalton, God bless him, ever the underdog. Pierce Brosnan pulled out the puns and had his way with the women. You’d think that there would be no more attributes which could be portrayed, that was until Daniel Craig brought the class back to the table. It could be said he saved Bond; but in saving him, has it resulted in overkill of the character?

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