YOU’VE SEEN THE STORE FRONT, GLIMMERING AND SHINING FROM THE INSIDES. IF LIKE US, YOU HAVE BEEN UNABLE TO RESIST THE INTOXICATING ALLURE OF THE WONDERS CALLING FROM WITHIN, YOU WILL HAVE SPENT A GREAT DEAL OF TIME ADMIRING EVERY BEAUTIFUL OBJECT THAT THE MASTERS CRYSTALLISERS AT SWAROVSKI HAVE CREATED.
There is something ethereal about crystal, is it almost hard to believe that something so delicate can be made from such immaculately cut vertexes, and that something so incandescently light catching, can be made from mere glass, however this is the conundrum that Swarovski have created and the legacy they leave on your perception of beauty.
Founded by Daniel Swarovski, the son of a glass-cutter who lived in what is now the Czech republic, Daniel learnt the craft in his father’s small factory, patenting his own electric glass-cutting machine in 1892. Guided by Daniel famous mantra of ‘ to constantly improve what is good’, he founded the Swarovski Company in Wattens, Tyrol, and started his dream towards advancing glass cutting into beauty and fashion as well as Innovating the market through the creation of the sew on crystal studded ribbon, glass reflectors for road visibility, precision optical instruments and a huge range of products.
In 1956 Swarovski and the reputed brand Dior combined to create what was later to be called the ‘aurora borealis’ effect, which creates a shimmering finish to the crystal that enhances the sparkle within each piece, a technique still used today in many designs.
By 1965 Swarovski has become such a name and its design known for such craftsmanship and beauty, they were introduced into chandeliers adorning the great houses of the age, most notably the palace of Versailles and metropolitan opera in New York, for which Swarovski begins the manufacturing of precision cut gemstones, a major modern stable of the brand.
THE SWAROVSKI STRANDELIER
AVAILABLE FROM: SWAROVSKI LIGHTING SHOP
In 1976, Swarovski creates the first of its crystal cut decorative figurines, which have gone on to become the definitive creations the company is now famous for, winning the hearts of people the world over.
1977, the first jewellery line is unveiled. The costume jewellery and elegant forms, reaching back to the time when Daniel founded the company when these accessories were the height of fashion, now the Swarovski Jewellery line makes up a commanding piece of the companies products. Over the last two years, with the founding of the figures and jewellery brand, Swarovski’s following grows to such a point, the Swarovski Crystal Society is founded from avid collectors an admirers, it now holds over 350,000 members in 120 countries. (See here for info.)
THE CROWN NECKLACE
AVAILABLE FROM: SWAROVSKI JEWLLERY STORE – £695
In 1993, Swarovski develops the crystal mesh, a closely woven mesh of sparkling crystal that is employed today by a huge range of designers and major brands.
The Swarovski Kristallwelten open in Wattens, Austria in 1995, giving nine million people so far, the chance to experience the magic and singular beauty of crystal with all their senses in what Swarovski calls its ‘chamber of wonder’, now in the process of expanding it is sit to re-open in April 2015.
Over the next 10 years Swarovski goes on to further innovate their products and carve a path into the world of high fashion and beauty. Developing the crystal fabric, the xilion cut, a new method of cutting which significantly increases the brilliance of every single cut as well as increasing its diversity through the acquisition of varying companies and brands furthering the range and incorporation of crystal cut glass into the luxury and fashion industries, including its first watch collection in 2009 and continues to innovate every day.
LAKE OF SHIMMER WATCH
AVAILABLE FROM: SWAROVSKI JEWLLERY STORE – £629
Recently Swarovski has unveiled the creation of the XERO crystal, the worlds smallest cut crystal, smaller than the tip of a fountain pen and we cannot wait to see how they will use it.
Today Swarovski is known for its creation of items that not only holds the light of radiant beauty but also the legacy of craftsmanship, only capable through the ultimate attention to detail that allows the brands designers to create such intricate forms and alluring collections
There is something magical about turning simple glass, something we see everyday, into items of such wonder lust and beauty, it is an ability that has won the world over and us along with it.
We have fallen inextricably in love with Crystal and head over heels for Swarovski.